~ About the brand ~
Our mission: Marc speaking.
Being a parent, a life event like no other! Words often fail to describe what one can feel for such a little bundle of love. But how much happiness being a parent can bring, so many uncertainties it also brings.
Les Bisous de Lou's mission is to remove some of these uncertainties from you as a parent, at least when it comes to caring for your son or daughter. We ensure that the products created are the result of informed choices, for the health of your baby, the environment and your wallet.
As a brand, we strive to achieve a balance within the cosmetics industry in general, and baby care in particular. No greenwashing (pretending to be more ecological for marketing purposes) or other practices just to "join the green wave." But well-considered choices, full transparency and simple explanations about all our products. Are you curious? Then be sure to check out our webshop! webshop!
Romain speaking
When you hear the name of a brand, you often wonder: how was the name chosen? So again, you may perfectly ask: from where did the name "Les Bisous de Lou" come?
Lou is the daughter of myself and Nathanaëlle, my wife. Sister of 2 big brothers, and almost 3 years old. A girl who brought us even more happiness, but also additional challenges.
Lou was born with a disability. A coding error during pregnancy is at the root of it, and Lou thus suffers from MPPH syndrome. If you want to know more about it, I would like to refer you to these sources.
But so: additional challenges. Impossible to know or predict what she will or will not be able to do, as too few cases exist to make concrete predictions.
Lou has both physical and mental delays, but can do one thing like the best: give kisses! Very quickly she was able to give "baby kisses" to both daddy, mommy, and her 2 big brothers. "Les bisous de Lou" quickly became a household word. And it sounded so good to us, that we wanted to take her kisses a step further.
An idea became a marketing plan, a marketing plan became a brand with accompanying products. Together with Marc and his expert knowledge within the industry, we just started, Les Bisous de Lou was born!
But very quickly, during our initial conversations, Marc and I came to the same decision: we also needed to mean something as a brand, outside the commercial framework.
Marc and I decided to donate a portion of the sales on our products to charity, more specifically for children with disabilities. No temporary actions, but to donate a small amount per product for charity throughout the year. So the donations are an integral part of our business philosophy: to be able to do something concrete as a brand for people who face an extra challenge in life.
It is far from our intention to use this as an empty sales argument! What we want to focus on first and foremost is to offer, as a brand, baby care products that you really know what's in them. However, it is a perfect complement in this adventure, one that fits very well with our mentality of my wife and me. A mentality where there is fighting and action every day. One tries every day to mean something in every moment, for both Lou and the people who surround us in this unexpected adventure with our daughter. A mentality where sometimes one has some down days, but one never gives up.
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